The new PlayStation Vita console was due to launch and GAME wanted it to have the best launch in the history of a handheld console. To encourage customer to Pre-order at GAME they offered a Double Points incentive on any PS Vita game pre-orders.
We were asked to create press advertising and in-store print advertising to promote this offer. We created everything from the 3D box renders to the simple yet effective typography.
Also for the launch of the new video game console, the PlayStation Vita, GAME wanted to brand their flagship store in Oxford Street, London to bring life and excitement to the event.
We designed the store front (which is over 10 meters wide in total), along with the shutter vinyls and large amount of the in-store POS.